AI search
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
Get your website ready for the AI age.
We're living through one of the biggest shifts search has ever seen, and we're really excited about it.
More people are going to ChatGPT, Claude, Perplexity, and Gemini for recommendations instead of searching Google, which means there are brand new ways for people to discover your work.
We’re offering this service to make sure you are ready for it.
what to expect:
Month 1
GEO Audit & Baseline
- Full AI visibility assessment across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, with a baseline visibility score
- Review of how your site describes your business to AI tools, plus confirmation that crawlers like GPTBot and ClaudeBot can access it
- A competitive snapshot showing how you compare to others in your industry
- A check of your business details for consistency across directories (Google Business Profile, Yelp, and more), with a prioritized list of recommendations
Month 2
AEO Foundation
- Structured data and technical elements AI tools rely on, including organization schema and FAQ schema
- A dedicated FAQ page built with schema markup
- Correction of the directory inconsistencies flagged in Month 1, so your business info matches everywhere it appears
- A fresh GEO visibility snapshot, an AI search health check, and a quick video walkthrough
Month 3
AEO Content Begins
- About and up to 5 Services pages rewritten so AI tools can clearly understand what you do and who you serve
- Two new blog posts or Q&A pages optimized for the questions your ideal clients are actually asking AI tools
- A fresh GEO visibility snapshot, an AI search health check, and a quick video walkthrough
Month 4
We Keep Building
- Two more new blog posts or Q&A pages
- A second pass on your directory consistency, since these details can drift over time
- A fresh GEO visibility snapshot, an AI search health check, and a quick video walkthrough
Month 5
We Build More
- Two more new blog posts or Q&A pages
- A fresh GEO visibility snapshot, an AI search health check, and a quick video walkthrough
Month 6
Your Results, Measured
- Two final blog posts or Q&A pages
- A fresh visibility score, compared against where you started
- A clear picture of what's changed, and a roadmap for where to go from here
The Result…
Your website speaks fluently to ChatGPT, Claude, Gemini, and the other AI tools your future clients are asking for recommendations. Every month, you'll see a fresh GEO visibility snapshot, an AI search health check, and a quick walkthrough of what's changed, along with new AEO-optimized content and directory upkeep.
Frequently Asked Questions
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The Wiser AI Jumpstart is $1,350 a month for six months, covering the full audit, build-out, and follow-up from start to finish.
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AI tools like ChatGPT and Claude don't just read your website: they also check other places your business appears online to confirm who you are and whether they can trust the information. Those places are called "directories," and they include:
Google Business Profile: the listing that shows up on Google Maps and next to Google search results, with your hours, phone number, and reviews
Bing Places and Apple Business Connect: the same idea, but for Microsoft and Apple's search and maps tools (including Siri)
Industry-specific directories: sites built for your particular field, like Houzz or Angi for contractors, Avvo for law, Healthgrades for healthcare, or The Knot and WeddingWire for events
If your business name, address, phone number, or description don't match exactly across these listings, it creates confusion that can make AI tools less confident recommending you: if someone asks an AI tool, "who's a good [your service] near me," inconsistent information can be the reason a competitor gets recommended instead of you. We check for and correct those mismatches, then do a second pass partway through to catch anything that's drifted since.
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The full engagement runs six months, with a distinct focus each month: audit, foundation, page rewrites, then ongoing content and consistency work with a fresh visibility snapshot and check-in every month, wrapping up with a final re-check.
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Every business is different, but AI visibility tends to shift gradually rather than overnight. That's exactly why you'll get a fresh visibility snapshot and a short video walkthrough every month starting in Month 2, so you're seeing real, measured movement along the way instead of waiting six months to find out if it worked.
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AEO (Answer Engine Optimization) is about structuring your own site so AI tools can clearly read and cite it: think FAQ schema, structured data, and content written in a Q&A format. GEO (Generative Engine Optimization) is about your actual visibility across ChatGPT, Claude, Gemini, and Perplexity: how often you show up, and how you compare to competitors. This Jumpstart covers both.
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SEO, AEO, and GEO are related, but they're not the same thing. A site can rank well on Google and still be invisible to ChatGPT or Claude. This tells you exactly where you stand with AI tools specifically.
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Nope! We handle it from start to finish.
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Yes! While we specialize in Squarespace website design, this offering works with any existing Squarespace site: we'll audit your current setup and build from there, regardless of who built the site originally.
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Whenever you're ready - just reach out, and we'll get you scheduled!
Ready to optiimize your website's AI search visibility?
Please fill out the form below, and we’ll get back to you with the next steps!