Website Design & branding for RAising the bar
Type: Mobile Bartending & Event Beverage Design | Location: Atlanta, GA | Category: Bespoke, High-End Event Experiences
The story of Raising the Bar started the way many great ideas do—over drinks and a shared dream. Friends Amy and Matt had spent years working in the world of hospitality, where they noticed the same thing again and again: the bar was often overlooked. At weddings, it was just a table with bottles. At corporate events, it was a service line, not a destination.
But to them, a bar was never just about pouring drinks. It was about creating moments: watching a guest’s face light up at the first sip of a handcrafted cocktail, seeing conversations spark over a shared favorite spirit, and turning something ordinary into something memorable.
As word spread, their great idea grew into a thriving business. Suddenly, they weren’t just shaking cocktails for backyard parties; they were curating experiences for Fortune 500 brands, milestone celebrations, and unforgettable Atlanta weddings. With every event, they brought energy, hospitality, and creativity.
However, when it came to their online presence, their story was missing. Their old website listed services but didn’t capture the heart of what they did—the connection and the way they made people feel. They needed a digital home that told their story as beautifully as they told it in person.
The Challenge
As Raising the Bar’s reputation grew, their website stayed stuck in the past. The old site was clunky to navigate, poorly optimized for SEO, and didn’t reflect the sophistication of the brand they had become. The colors felt off, the design was dated, and instead of elevating their image, the site held them back.
For a company that thrives on creating memorable, high-end experiences, their digital presence didn’t match the level of service they were delivering at events. They needed more than just a refresh—they needed an elevated brand identity and website that communicated creativity, professionalism, and hospitality at first glance.
Before
The Solution
We set out to design a website that tells Raising the Bar’s story with the same care and attention they give to crafting cocktails.
Elevating Their Story: From their beginnings as college friends with a shared vision to becoming Atlanta’s premier mobile bartending service, the site highlights the journey that shaped their brand.
Showcasing Experiences: Instead of listing services, we designed pages that feel immersive—corporate galas, weddings, and brand activations are brought to life through imagery and language that spark imagination.
Hospitality First: Just as a great bartender makes you feel welcome, the site’s tone is warm, approachable, and infused with personality.
Celebrating Their Clients: Testimonials and logos from partners like Google Fiber and TEDx aren’t just endorsements—they’re proof of the trust and superb experience that Raising the Bar delivers.
Every design choice was intentional, echoing the mix of professionalism and creativity that defines Raising the Bar.
The Result
The new website feels less like a brochure and more like an invitation to an experience. Visitors aren’t just told what Raising the Bar offers—they’re shown how it feels to work with a team that listens, personalizes, and elevates every detail.
Just as Amy and Matt envisioned from the start, the bar is no longer an afterthought. It’s a centerpiece—a place where stories are shared, laughter flows, and memories are made.
With their new online presence, Raising the Bar now has a digital stage that reflects who they are: warm, creative, and unforgettable.