Historic Oakland Foundation

Case Study

Industry: Non-Profit / Historic Landmark

Services: Website Design & Development

Oakland Cemetery is one of Atlanta’s most treasured landmarks, bringing history to life through tours, cultural events, and community programs. With tens of thousands of visitors each month, they needed a website that was as dynamic and welcoming as the experiences they offer — easy for guests to explore and effortless for staff to keep fresh with new events and programs.

The Challenge

While Oakland Cemetery offered memorable experiences onsite, its outdated website told a different story — cluttered, confusing, and challenging for the team to keep current.

The backend was overly complicated, with hundreds of pages that made it time-consuming for the marketing team to keep up with constant event and program updates.
The site was cluttered and confusing for visitors, making it hard to find information or book tickets.
The design no longer reflected Oakland Cemetery’s modernized branding or the professional quality of its programming.

Oakland Cemetery needed a website that could keep pace with their busy calendar of events, be easy to manage internally, and provide a seamless user experience for their growing audience.

Before

The Solution

A Wiser Website partnered with Oakland Cemetery to completely transform their digital presence.

We streamlined the backend, building a system that allows the marketing team to quickly and confidently update events, programs, and announcements.
We restructured the navigation and sitemap, making it easier for visitors to explore, learn, and book tickets without confusion.
We integrated their refreshed branding into the design, ensuring the website feels both modern and timeless.
We focused on usability and scalability, creating a website that not only looks beautiful but also works seamlessly for the tens of thousands of visitors who depend on it each month.

the result

The new Oakland Cemetery website is both a functional tool for staff and a welcoming experience for visitors.

30% growth in monthly website views since launch.
In September 2025 alone, the site saw a 125% increase in traffic, with over 50,000 visitors.
The marketing team can now update content easily, saving hours of work every month.
Visitors find the site clear, modern, and simple to navigate, improving engagement and ticket bookings.

Visit the website

The Collaboration

Working with the Oakland Cemetery team was an incredibly meaningful experience. Their dedication to honoring history and serving their community inspired us to approach every detail with care. The process was collaborative, thoughtful, and rewarding — a true partnership in building a website worthy of such a historic landmark.

"Before working with A Wiser Website, our team at Historic Oakland Foundation struggled with a site that felt clunky, was hard to manage, and stressful to maintain. It didn’t reflect the vibrancy and life that Oakland Cemetery brings to our community, and even simple updates felt daunting. We knew our website wasn’t serving our team or our visitors the way it should."

Partnering with A Wiser Website completely transformed that experience - for our staff and our guests. They built us a beautiful, intuitive site that not only captures the spirit of Oakland but also makes our work so much easier. Our team can now manage the site seamlessly, make updates easily, and visitors can quickly explore, book tickets, and learn about our history in a way that feels engaging and accessible. The feedback has been overwhelmingly positive, and it truly feels like a weight has been lifted from our staff."

Not only was A Wiser Website team incredibly collaborative, their hands-on approach was thoughtful, deeply attuned to our needs, and very empowering for our team. They listened, understood, and brought the heart of Oakland Cemetery to life online. We couldn’t be more thrilled with the results—and we’re proud to finally have a website that reflects who we are."